Margaret Gould Stewart, the head of user experience over at YouTube explains the Content ID system over at YouTube, and mentions that the minute you upload some copyrighted material, the rights holders get to determine what happens to your video.
Once again, not a huge fan of copyright protection being too far and overreaching, but you really do have to realize that YouTube is making small and incremental changes to copyright protection. The story from the video is a great example: the wedding video that uses Chris Brown’s Forever brought the song back to number 4 on the iTunes charts, having been long dead before that. Had Sony, the rights holder to Chris Brown’s Forever, simply blocked the video from appearing, that song would have stayed off of the charts.
Keep in mind, years ago, these RIAA companies would simply have blocked the content and prevent anyone from enjoying the video. Now, you have companies thinking about all of the possibilities that can come from that one video. As Stewart said:
By simply blocking all reuse, you’ll miss out on new art forms, new audiences, new distribution channels and new revenue streams.
Now, the real task is to get them to move from only allowing popular videos to benefit from this sort of leniency, and to all videos that simply want to share the song – you want more people to listen to your artists, don’t you?