WTF, Amazon. What The (Price) Fix?

Hi Amazon,

I love to read, and so it should come as no surprise that I am a huge fan of your Kindle. It’s wonderful: it’s portable, I can load it with thousands of books, and the battery life is amazing. It’s the device that every reader should seriously consider.

However, here’s what I am not in love with: the ridiculousness of e-books in your store.

I understand that e-books may or may not be cheaper than the paper versions, for whatever reason, but people have to feed their families. I understand.

What I don’t understand is, what the heck are you trying to pull with us loyal customers?

Background: I am in the middle of reading this amazing series, The Malazan Book of the Fallen by Steven Erikson, and I just finished book seven: Reaper’s Gale. Despite being the longest series I have ever read, the books have managed to keep me captivated thus far and I was very excited to start the next in the series, Toll the Hounds.

There was a link, at the end of the Kindle version of Reaper’s Gale, to go buy Toll the Hounds in the store, so I clicked on it and noted the price for the book was $12.65. Wanting to make sure that the price was correct, I go to my computer and look at the listing, and I can confirm that it is the same price.

Oh okay, everything checked out.

However, I am a rather cautious fellow. I opened up Incognito mode in Chrome and Googled ‘amazon toll the hounds kindle’ and… what’s this?

Hold on, why was there an option that I was never shown? Why was it significantly cheaper than the one shown to me, someone who has bought 48 e-books in the past year and a half that I have owned my Kindle?

Here are the key differences between the two listings:

  • Cover Image
  • Publication Date

They are virtually the same otherwise. Just to prove it, I sent myself a sample of the more expensive version after I bought the cheaper, older version. Older version on the left, newer version on the right.

Can you spot the actual difference? Yup, the font.

So Amazon, please answer me this: as a loyal customer, why would you want to sour my experience with this practice?

UPDATE: It was pointed out on Reddit that, in the area that shows all of the different types of mediums that the book is purchasable on (Kindle, Hardcover, Mass Market, etc), you can click on the plus sign next to the medium type to get an expanded list for that particular medium.

As I responded on Reddit, I consider myself rather technically capable and observant, and I still had no idea that existed. Now you know!