Fragmentation Theatre

Yesterday, I read about and tweeted about Netflix working on an Android app, but it won’t be available for all phones. Why?

Netflix product development guru Greg Peters blogged yesterday that “the lack of a generic and complete platform security and content protection mechanism available for Android” has prevented the company from expanding to the rapidly growing smartphone platform.

The number of different form factors and software on the Android is actually holding it back. Keep in mind, Android has grown into its dominant position because of the sheer number of phones and providers it has available to it, and yet that may be what hurts its app ecosystem.

My hope: Google takes the reins and determines a specific direction for their phones and creates a generic and complete platform that works all around. However, it seems far fetched with how far they have come along already.