Lessons for Non-Profits from Coca-Cola

Melinda Gates speaks out about lessons that non-profits can learn from Coca-Cola, and she advocates local marketing, and giving access to data so that the locals can solve problems quickly.

Seems like a lesson we can all take away. The video is worth watching because it’s fascinating to hear about all of the efforts of the Gates foundation and other non-profits. Take a look, worth your 17 minutes!