Television watchers in Canada usually get the short end of the stick when it comes to watching shows, on-demand, online. If we aren’t being restricted because we don’t live on American soil, then we’re being restricted for not having a specific type of account.
To give you an idea of what we’re dealing with, I spent a bit of time with four of the only streaming TV apps that work well for *any* Canadian who has an iOS device or a computer. In addition, I’ve tested out how each of the apps handles AirPlay and what happens to the quality of the video upon doing so; a useful metric for those of us who own an Apple TV.
I visualized the data into a “report card” of sorts to give you a side-by-side comparison of features and offerings. Here’s how to read the report cards:
- App Info
The name of the app and who it is published by. This is also an indicator of which of the major media companies in Canada happens to own this channel and app.
- Device Availability
From left to right: iPhone, iPad, Web, and Airplay. Certain apps are only available on certain platforms. If it is not available, that given platform will be greyed out, such as AirPlay in this instance.
- Measurement Minimum
For the given section, in this case the “Number of Shows,” this is the minimum number for the measurement. For both instances, it will be zero.
- Measurement Maximum
For the given section, in this case the “Number of Shows,” this is the maximum number for the measurement. This is determined by the highest number I encounter while measuring.
- Measurement Average
For the given section, in this case the “Number of Shows,” this is the average number measured across the board.
- Video Quality Indicator
For a given device, I took a look at the video quality available for a user across multiple shows and made my judgment. This is rather subjective, but if it is passable quality (not full of artifacts and jaggies) then it is given a checkmark. An ‘X’ will only be given if it is not available in the first place, and/or it is of very poor quality.
NOTE: Quality, for most of these apps, was great on iOS devices and so-so on the web at full screen.
- Advertisement Usage
An indicator of when and where advertisements show up, in relation to watching a television episode. Some apps, such as the CTV app, will actually interrupt you as you are using the app and looking for a show to watch.
While using these apps, it became increasingly apparent that “on-demand” was a term that could only be loosely used by these apps. There seems to be a general trend, with web content from large media companies, where they will only store a handful of the most recent episodes (if that) and the rest are nowhere to be found. In fact, CTV had the highest show count of the four apps, but had the lowest “average number of episodes available” count because they just had so many shows that had zero video content.
In addition, there can be some misleading content in these apps. For example, I don’t believe a collection of your season finale episodes count as a “show,” CBC. And 245 videos labeled “Season X, Episode Y,” but are actually just 2 minute clips, do not count as episodes, CTV. Not to mention, certain platforms do not show all content actually available; CBC had a handful of shows only available on their website but not on the CBC TV app.
With “on-demand” apps like this, it would be a great way to reduce piracy of your shows while receiving some advertising revenue. However, you are forcing consumers to either purchase DVDs (which I assume is the reason to not put full catalogues online) or to pirate shows. I would suggest a re-evaluation of how content is provided to consumers, because you are only making it more difficult for us.
As I mentioned in the opening paragraphs, I only spent time with these four apps. For the sake of full disclosure, you should know that there should have been a fourth: Rogers Anyplace TV. There were two reasons, on my part, to exclude a valid television streaming service: 1) you need a working Rogers account to access the site, which not all Canadians have. 2) even if you have a Rogers account, the tablet app is restricted from you if you are on a monthly plan.
That made no sense, so they were not included.
In addition, I do not hold any of the copyrights for the app icons used in the report card, they are owned by their respective media companies.
You can also find the data I collected here. It contains all of the shows that can be found in the apps themselves, along with episode numbers, and any notes I may have made along the way.
I am happy to answer any questions that might come up, as well as add analyses of any apps that I may have missed.
Thanks for reading!
In an effort to blog more and more often, I have set a goal for myself to watch one TED video every morning, and write a short blog post about it. So… let’s kick this off shall we?
There was one particular point that struck me in this video:
If you’ve got an elementary particle and you shine a light on it, then the photon of light has momentum, which knocks the particle, so you don’t know where it was before you looked at it. By measuring it, the act of measurement changes it. The act of observation changes it. It’s the same in marketing.
Why? Well, I’m not sure if any of you are aware of the number of television shows are canceled every year, nevermind the number of shows on FOX that have been canned, but they are all determined by one thing: Nielsen ratings. Nielsen ratings are basically a sample of people who statistically represent the nation as a whole. They are what determines the fate of a show. Basically, the better a show fares on Nielsen tests, the better ad dollars it can pull in, and everyone on the show can get paid.
I am not a huge fan of Nielsen ratings; they cannot accurately measure everything about television shows, which is evident because a large number of very well made shows have been canceled in the past. Of course, set top boxes are unreliable for data; all they can do is tell whether it is turned on or off.
I offer two alternatives:
- Make the set top boxes measure actual data. Sure, demographics may not be able to be measured accurately, but you can certainly give it a shot.
- Measure your shows online. Give people access to your shows, make them sign up on your website, and track their watching patterns, anonymously of course. This kind of information would be invaluable, but possibly limited to the younger generations.
The biggest problem behind television is that all of this is being done because they need to sell advertising on these time slots, and that’s exactly why I dislike it. Commercials are a nuisance, and I would love for the entire model to change.
I would love to get your thoughts on the matter: Nielsen ratings, television shows, commercials, anything and everything in between! Comment down below.
For months and months, I have heard about those wonderful services in the United States that allow you to watch television shows online for free – legally. Sites such as Fancast, FOX on Demand, and Hulu, that restrict their viewers to the United States, leaving those of us residing in Canada in the dark.
Well it is time to rejoice fellow Canucks! We finally have a service that streams television shows online – legally – and for Canadians! I present you: The CTV Video Player.
I recently discovered it while searching for a site that would play the most recent episode of Fringe. Sure, they interrupt the show to play commercials, but they are fairly negligible as they are usually less than 10-15 seconds each. The only problem is that if you’re playing them in full screen, it will take away the full screen mode to play the advertisement, forcing you to go into full screen again.
But who am I to complain? CTV gets online ad revenue, a greater online presence, and I get a way to watch shows I love!
Here is the complete list of shows the CTV Video Player hosts:
1. Canadian Idol 2008
2. Comedy Now!
3. Corner Gas
4. Degrassi: TNG
5. Desperate Housewives
10. Gossip Girl
12. Instant Star
13. Grey’s Anatomy
14. Live The Drama
15. Mad Men
16. Private Practice
17. Robson Arms
18. So You Think You Can Dance Canada
19. Star Wars: The Clone Wars
20. The Daily Show with Jon Stewart
21. Two and a Half Men
22. Canada’s Walk of Fame
Pretty nifty, eh? Check them out here.